What You Need to Know About Search Engine Optimization (SEO)


Apart from learning coding or programming, you would also find it beneficial to learn Search Engine Optimization (SEO). You might have been conversant with the word “SEO”, or “Search Engine”, and perhaps you haven’t had a quick explanation about the subject matter. Don’t worry, we’ve got you covered. In this post, we’ll familiarize you with everything you should know about search engine optimization.

Firstly, What Is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of working on your site to increase its visibility for quick and optimum searches. The best visibility your site has in search results determines the number of viewers (traffic) you’ll get on the Google Analytics Page.

Like other internet-based terms, SEO helps garner much attention via popular search engines like Google, Bing, Yahoo, etc. These search engines use bots to function on a web page, ranging from sites to sites. Content optimization or SEO is determined by two factors; content quality and keyword research, which means that a site’s visibility on a search engine is duly measured with the quality of its content and the predominant keywords available on the site.

For example, a post is titled: HOW TO PRINT A LETTERHEAD DOCUMENT, the content quality is the vital information about the post title, its image quality, the diction used in the post, etc. Then the keyword research is the main focus words in the post and the title, in this example, the keywords are “PRINT” and “LETTERHEAD DOCUMENT”. If this exemplified post is being searched on Google, the keywords would be obvious and the site would rank well.

Basics of Search Engine Optimization (SEO).

The basics of Search Engine Optimization (SEO) are illustrated in a chart graph by a theory called “Mozlow’s hierarchy of needs”. It is a theory that places the most critical aspect of human needs. Likewise human, SEO has cognitive needs which are represented in the chart below: (click the image to view the chart)

From the graph chart, you can see that all SEO’s basics and principles are represented according to their preferences or importance. SEO is important for marketing, it is used to boost the number of traffic you get for each of your goods and services. For every SEO learner or beginner, the SEO basics are the seven tips for a successful SEO;

Search Engine Optimization (SEO) Areas;

Search Engines have majorly four areas for optimization, these are:

  • Google SEO
  • Google Algorithm Updates
  • Bing SEO
  • Google Search Console

In conclusion, SEO is the most important aspect every internet user to stay accosted with. Whether you’re a blogger, an affiliate marketer, or an online entrepreneur, etc. you should know everything about Search Engine Optimization (SEO).

Be the first to comment

Leave a Comment!